Objective

Mömax offers young, modern furniture in 36 stores in Germany and Austria. Our consumers spend a lot of time online. But: they hate online advertising.

Solution

We took this as an opportunity and went on to fulfill their longing for a banner-free-online world with the Mömax Banner-Curtain. It´s an especially written plug-in which can read the source code of a website and detect every banner. Once installed this customised ad-blocker automatically covers every banner behind a digitalised Mömax curtain of your choice.

Result

Banner-Curtain was downloaded nearly 12.000 times. This means by hijacking every existing banner, we generated media worth about 5 million Euros.

Test it

Because the campaign was targeted to austria, you need to follow these steps to experience it by yourself:

1.Download GREASEMONKEY

2.Download PLUG-IN

3.Test it on EBAY

4.Test it on FACEBOOK